If you are into the digital industry, like if you own a blog or a business website, you have probably heard of the word SEO more than your siblings name, which we guess quite a lot. Well, lets dive deep with our Guru’s to learn about what this SEO business is and how you can use it to your profit.
What does SEO stand for?
SEO stands for Search Engine Optimization, and it is the reason of ranking of websites when you perform a search on a particular search engine. Lets keep it short and say that SEO is the digital marketing strategy that increases the quality and quantity of traffic to your website.
The optimization part of SEO comprises a series of steps that you can take to rank higher on Google and thus get free organic traffic.
The best way to understand SEO nowadays is to break down its meaning. So, here we go;
A marketing discipline – a good understanding of SEO is crucial to all of your marketing efforts because this way you will be able to drive traffic to your website and create conversions. What you have to do is to write content that will be accepted by Google but also targets and connects with your audience.
A technical task – knowing the ways to optimize your content and site is a big deal if you want traffic on your site. People that know search engine optimization at a higher knowledge are highly seeked because the ROI (Return on Investment) they bring to the website is high.
An exciting field – Well, as Guru’s we must say, creating content about a topic we’re good at and generating leads for absolutely no cost is quite amazing. Also, the ever evolving world of SEO keeps us on our feet to learn something new all the time, making our work perfect.
How does SEO work?
When you search for a term on a search engine like Google or Yandex, the series of websites that come up are relevant to the query and websites that have a solid domain authority (among other factors described below).
For example when you search for ‘cookie ideas’, the top results are the ones that are adopting the best SEO practices in the Google eyes.
So, here is the strategy you should follow;
- Find medium-tail keywords that have decent volume
- Create long content that is 1500+ words
- Build backlinks by guest posting
And make sure you put your research, targeted message blocks and ofcourse your soul into it. As the content you create targets a specific group or aim, the more it will be visited therefore giving you the traffic you would want.
How can you learn SEO?
In the end, the best way to learn SEO is by doing it. The more organic, natural and unique content you write on your responsive website, the better results you should expect. The best advice from us Guru’s is to be a little patient about the process as the SEO doings take some time.The bottom line is that SEO is not a one-time job. It is a recurring strategy that every website should focus on. It can take time, but if you’re willing to learn then it will definitely pay off in the long-run.