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With the rise of the digital landscape, offering your website or online store to as many people as possible has become necessary, specifically on the devices that you are well sure they’ll be using, enter m commerce. The arrival of the TikTok shop in 2023 serves as a powerful...

WordPress accessibility allows users to  perceive, understand, navigate, and interact with your website content, fostering equal access to information and services.  According to the web content accessibility guidelines (WCAG), a website that aligns with the accessibility guidelines caters to users with a range of disabilities, including visual impairments, hearing...

Maintaining a consistent blogging schedule can be a challenge, but how can we assist in blogging productively? Time constraints, a writer’s blog, and the ever-pressure lure of distractions can affect even the most enthusiastic blogger’s productivity.  What is Blogging? At its core, blogging refers to the creation and maintenance...

WordPress Playground offers a revolutionary approach to interacting with the world’s most popular Content Management System (CMS).  This innovative platform removes the traditional barriers to entry associated with setting up a WordPress environment, making it an accessible and convenient space for exploration, experimentation, and learning.  Gone are the days...

Positive ecommerce customer experience translates to brand loyalty, repeat purchases, and positive word-of-mouth. Conversely, negative experiences can lead to customer churn, damage your brand reputation, and hinder your online business growth.  One of the most valuable tools for enhancing the customer experience is customer feedback. By actively soliciting and...

For ecommerce sellers, product packaging transcends its primary function of protecting products during shipping.  It serves as a silent brand ambassador, influencing customer perception and contributing to the overall brand experience.  Consider the following to make use of packaging as a strategic marketing tool:  Brand Storytelling for Ecommerce Sellers...

A valuable strategy to maximize the return on investment (ROI) of your content creation efforts lies in how to repurpose old website content. Consistently generating high-quality content can be time-consuming and resource-intensive. This approach involves transforming existing content into new formats, extending its reach and effectiveness.  Repurposing old content...

When establishing your online presence, choosing the right domain extension is a critical first step.  This name acts as your unique identifier on the web, and the extension, also known as the Top-Level Domain (TLD), specifies the category or purpose of your website.  Choosing an appropriate domain extension can...

Successful website design is a collaborative process that hinges on an understanding of unique business goals and target audiences.  This questionnaire serves as a roadmap to gather the essential information from you, the website design client, and ensure the final product aligns perfectly with your vision.  Throughout this questionnaire,...

A well-designed website acts as your digital storefront, showcasing your skills, experience, and value proposition to potential clients, making your position as a freelancer a successful one.  But what features are essential for a freelancer’s website?  What is a Freelancer? A freelancer is an independent professional who offers their...

In order to thrive, you need to engage your target audience and build brand loyalty. This is where ecommerce content marketing comes in.  It’s a strategic approach to creating and distributing valuable, informative content that attracts potential customers, educates them about your products, and ultimately drives sales. What is...

73% of B2B marketers and 70% of B2C marketers use content marketing, according to a study by the Content Marketing Institute (CMI).  What is Content Marketing? In the context of marketing, content refers to any information you create and share with your target audience.  This content can come in...