In order to thrive, you need to engage your target audience and build brand loyalty. This is where ecommerce content marketing comes in.  It’s a strategic approach to creating and distributing valuable, informative content that attracts potential customers, educates them about your products, and ultimately drives sales. What is...

73% of B2B marketers and 70% of B2C marketers use content marketing, according to a study by the Content Marketing Institute (CMI).  What is Content Marketing? In the context of marketing, content refers to any information you create and share with your target audience.  This content can come in...