The advent of technology and consumer behavior has precipitated a paradigm shift in the dynamics between businesses and their customers, and as the digital market is expand, so is data privacy. While data-driven marketing strategies have undeniably fueled growth and innovation, the increasing prominence of data privacy concerns has...

Digital Marketing strategies evolved from businesses to consumers. Consequently, marketing strategies have evolved from traditional mass media campaigns to targeted, personalized approaches that prioritize the customer experience.  Artificial intelligence (AI) and machine learning (ML) are poised to revolutionize digital marketing.  By analyzing wide datasets, marketers can anticipate customer behavior,...