Brand Design
Website Design: Brand design, or branding, is the process of creating a distinct, coherent, and recognizable branding strategy for your business that impacts your business on and off the internet.
There are various factors that impact the overarching designs that a brand will use, including the brand’s core mission, target audience, and industry.
Brand Design Elements: Website Design
These elements should stem from the brand design process and can be implemented both on one’s website as well as offline materials such as flyers, business cards, brochures, signage, and anywhere else the brand may be presented.
- Logos
- Colors
- Typography
- Patterns
- Illustrations
- Photography
Web Design
To build a more consistent, recognizable brand, you should be using elements of your brand design in all facets of your business, both on and off the web.
Brand design is implemented into your web design; however, it is inclusive of other elements:
Web Design Elements
- Typography
- Color
- Menus
- Forms
- Navigation Structure
- Spacing
- Icons
- Imagery
The Importance of Having a Website for Your Business: Website Design
Your brand identity speaks of all that your company has to offer, as well as all that your company values and holds dear. There are several preparations to make before getting your website up and running. A poor design poorly reflects your brand identity.
- Define Your Goals
It’s best to begin by understanding the goals of your website. What are you hoping to achieve with your website?
- Do Your Research
Whether it be on the content management system, search engine optimization, the customer journey, or design agencies, it’s best that you are able to establish a foundation to make your options most suitable for your niche and target audience.
- Plan Your Strategy
Think about both the long-term and short-term goals for your business. How can your website achieve these?
What kind of marketing are you hoping to have? How will your website features present themselves to the public, and will they lead to other channels?
- Review Your Competitors
Look around your competitors websites. Do your best not to copy and paste their style; however, use them as a form of inspiration and muse to improve your site, and make use of their downfalls to grant it to the audience.
- Consider Your Content
What will you be selling and producing, and how do you want that to be displayed on your website? What kind of story are you hoping to share with your customers? What images do you want to use? Does it align with your brand?
Where Should I Begin Building My Website? – Website Design
Starting a website on a content management system such as WordPress may seem overwhelming. A hosting provider allows for the easy installation of a WordPress site.
By helping you install the software on your device, you are able to directly configure and begin the process of customizing your site.
The hard part remains: how to best make use of your developers. May they be brilliant at their work, developers may not be able to translate your brand identity to your website building.
What Do You Need to Build a Website? – Website Design
In order to begin building a website, you need the following:
Hosting Provider
Hosting is similar to renting space on a server to store your site’s files and make them accessible on the internet.
Domain Name
A domain is your website’s unique address on the internet.
Website Design
With the help of UI/UX designers, you will be able to bring your brand identity to life. Not only will your website look and feel more like your brand, but it’ll also offer your customers, users, or visitors a chance at a top-quality user experience.
Content
Creating high-quality content for your website, including text, images, videos, and other media, Be sure to make it engaging and relevant to your audience.
Site Structure
Plan the organization and structure of your website with a clear and user-friendly navigation menu to help visitors find what they’re looking for easily.
SEO
Optimizing your website gives it a better chance of ranking highly on search engines. By planning your keywords and including them in headers, titles, meta-descriptions, and alt-text, you will be able to slowly,but surely, rank highly on search engines.
Security
Implement security measures such as SSL certificates and a three-firewall architecture. Security measures protect your website from hackers and possible malware breaches.
Mobile Responsiveness
Mobile responsiveness involves ensuring that your website is mobile-responsive. Mobile-friendly websites offer users access on smartphones and tablets, as well as helping optimize your website further.
Analytics
Setting up analytics tools such as Google Analytics or Search Console allows you to track your website’s performance, including visitor traffic, demographics, and user behavior. This gives you the chance to continuously update and test your website for better ranking and reach.
Ongoing Maintenance
With a hosting provider offering you 99.9% uptime, there’s definitely going to be some rare occasions that demand that your site be down. Whether your website is being updated due to a new WordPress core update or plugin updates, ongoing maintenance is a necessity.
Backup and Restoring
Backing up is a necessity. With full fource security visible on your website, there’s no telling when a hacking or malware breach is enforced.
However, constantly backing up your site gives you the chance to avoid any possible loss of data.
Restoring lost data often costs businesses hundreds or thousands of dollars.
Support
24/7 customer support is there for you. Whether it be queries that you intend to know the answers to or you’re facing tech issues, the customer support team is there to assist you every step of the way, regardless of the time.
Website Design and Website Branding
Now that you know how both are related, you can start designing your website the correct way by implementing your brand identity onto it!
There’s no need to panic! With the help of GuruDesk, you’ll be able to bring your business vision to life.
Our Guru Web Developers and Designers will offer you an easy-to-use website interface and a positive user experience with functionalities that include scalability, fast performance, and security.
TAGS:
Join the GuruDesk community and be among the first ones to discover the hottest trends in web services! We are a team of web experts and we love sharing our knowledge and experience with our readers! We share tips and tricks on a wide range of topics, including web development, cloud services, and hosting. Whether you are a seasoned pro or just starting out, we promise you will find valuable information here. So go ahead, hit that “Subscribe” button and let the fun begin!
