10 best website design trends of 2023

Website Design Trends are ever shifting on the internet. As technology and user expectations evolve, so does the design landscape. The new year brings a fresh set of trends and techniques that will set your website apart from the competition. From bold use of color and typography to cutting-edge layouts and animations, the opportunities for creativity and innovation in website design have never been greater.

In this blog post, we will dive into the latest web design trends that will shape website design trends in 2023 and show you how to use them to create a website that is not just visually stunning, but also user-friendly and interactive. Keep reading to find out how to create a website that stands out and keeps your audience engaged.

1.      Over-stimulation

10 website design trends 2023 - maximalism overstimulation

Gone are the days of bland and uninspiring traditional web design. Welcome to the era of digital maximalism, where the boundaries of web designs are pushed to create an immersive and visually striking user experience like never before. In 2023, digital maximalism is taking the web by storm and it’s time to say goodbye to dull white spaces and hello to web pages bursting with animation, oversized typography, and unexpected splashes of color.

One of the driving forces behind this top web design trend is the use of oversized typography. By treating text as a graphic element, web designers naturally can make a bold statement and grab website visitors’ attention in an instant. This technique works wonders in both minimalist and maximalist designs and can help to tie all other design elements together.

But oversized typography isn’t just about aesthetics, it also offers a functional advantage. By minimizing the use of images, oversized typography can significantly reduce loading times and improve mobile usability. So not only does it create a striking first impression, but it also encourages users to explore further.

Hero Section

The hero section of a website is also an ideal spot for embracing digital maximalism. Instead of relying on images, designers are now using oversized typography to make a statement and capture the user’s attention from the moment they arrive.

In conclusion, digital maximalism is the future of web design. It’s about taking risks and pushing the limits to create an overstimulating and entertaining user experience. By embracing this trend, designers can make the websites stand out in the sea of online noise and leave a lasting impression on visitors. So, let’s dare to be different and embrace the power of oversized typography in 2023.

2.      Nostalgia and the Y2K aesthetic

10 website design trends of 2023 - y2k design trend; nostalgia

Embark on a journey to the past and bring your website design to new heights by embracing the nostalgia-inducing Y2K aesthetic. As the Y2K aesthetic makes a comeback, designers and businesses alike can tap into nostalgia and make a lasting impression on their online audience.

But it’s not just about recreating the low-fi, less polished look of the early internet. The Y2K aesthetic is about pushing the boundaries of web design and creating a truly unique user experience. By embracing the use of default fonts, patterned backgrounds, old school browser windows, simple layouts, and decorative sticker icons, you can transport visitors to the turn of the millennium and leave them with a sense of nostalgia and familiarity.

You’re not alone in jumping on this trend. Top designers like Tracy Ma and Ryan Haskins, as well as pop stars like Olivia Rodrigo and fashion labels like Off-White, have been using the Y2K aesthetic to make their mark in the digital world. Even the D&AD Editor X New Blood awards have incorporated the aesthetic into their branding.

Rule Breaking Techniques

But perhaps the best part of the Y2K aesthetic is the freedom it allows for experimentation. As a designer, you can have fun playing with elements and seeing what works to create a visually striking and memorable web page. And as a business owner, you can differentiate yourself from the online noise and give your online presence a fresh, playful look.

It’s time to embrace the nostalgia and take your website to new heights with the Y2K aesthetic. Let’s time travel together, and make your website truly stand out in the digital landscape.

3.      Memphis Design

10 best website design trends of 2023 - memphis

Nostalgia is a feeling that we all experience from time to time, and the field of web design is no exception. One trend that is making a comeback in 2023 is the Memphis design aesthetic. This 80’s design style is becoming more popular than ever before, and modern web design trends are giving it a more contemporary feel while maintaining its core foundation.

Memphis design is much more than just a trend. It breaks the typical mold and encourages freshness, creativity, and uniqueness through design. It also promotes boldness and bravery, not only in design but in life. It reminds us that our time on earth should be fun and can help you make a lasting impression on your audience.

Memphis design is one of the defining aesthetics of the 1980s. The Memphis Group, a group of architects and industrial designers from Milan, Italy, rejected the minimalist design style of the 60s and 70s and created a style centered around vibrant colors and a jumble of geometric shapes, stripes, and bold patterns. Initially used for furniture, the trend soon expanded to art, design, fashion, and popular culture.

Nowadays, this trend has evolved into a modern version where designers have taken the core foundation of bold patterns and bright colors and give it a more modern look. The current version of Memphis design on Pinterest and Instagram is a far cry from the original, but it still has the same impact.

Memphis & the Present

Design styles are often an indication of, or a reaction to, the times we’re living in; Memphis Design is the perfect example of this—both when it first came onto the scene and now. Brands are once again embracing more artful trends for their packaging that not only show off their personalities, but also brighten up their customers’ days.

In conclusion, as we move forward into 2023, it’s worth considering incorporating Memphis design into your web design strategy. This bold and colorful aesthetic can help you stand out from the crowd and make a lasting impression on your audience.

4.      Illustrations with Dimensionality

10 Website Design trends of 2023 - Illustrations and dimensionality

In web design, illustrations are no longer just static images on a page. They’re being used to bring a new dimension of immersion and virtual reality to online spaces. Leading the charge in this movement are the innovative trends of 3D illustrations, Claymorphism, and the metaverse.

3D Illustrations

With 3D illustrations, designers are pushing the boundaries of what’s possible in web design by building full-on 3D visual experiences that pull users into cyberspace with site illustrations and animations, full-page effects, and multi-layered illustrations. Redis Agency’s website is a prime example of this, where they’ve created a truly immersive and engaging experience by layering a parallax scrolling effect on top of their 3D illustrations.


The metaverse is the next frontier in web design, and it’s rapidly becoming an increasingly important part of the visual language of web design. Websites are taking inspiration from the metaverse to create cohesive 3D worlds that include everything from illustrations, backgrounds, text, and even cursors. These sites are also incorporating animations and interactive elements to make the experience feel even more engaging.


The claymorphism trend is sweeping the web design industry, bringing a dynamic, tangible and realistic experience to the forefront. Claymation effects like those in feature films such as “Wallace & Gromit” have a strong emotional appeal to many web users, and Claymorphism is being used to create 3D human figures that are playful yet realistic. Sites like Webflow’s Community Grants page showcase the true potential of this trend, infusing websites with energy and vitality.

In conclusion, these innovative trends of 3D illustrations, Claymorphism, and the metaverse are bringing a new level of dimensionality and virtual reality to web design. These top website design trends are not only visually pleasing but also make the user experience more immersive. Expect to see more and more of this kind of design in the future as graphic design technologies continue to evolve.

5.      Animated designs

In the past few years, the use of animation in website design has become increasingly popular. With the rise of new technologies and advancements in web design, such as modern no code platforms, designers are now able to add mesmerizing animations to their websites, creating an immersive and interactive experience for users. As we head into 2023, website design trends reached new heights, and as web designers are taking hover animations to the next level, transforming ordinary page elements into extraordinary product reveals.

One of the website design trends for 2023 is the use of animated illustrations such as, animated opening titles. Businesses are turning to talented illustrators and graphic artists to craft custom illustrations that truly embody their brand and offerings. These illustrations are often imbued with animation, creating an interactive and engaging experience for users, increasing their ability to retain information and keep their attention for longer periods of time.

Shorter attention spans

In today’s fast-paced digital world, where people’s attention spans are shorter than ever, animation can be a powerful tool for website designers. It’s one of the top web design trends and can help to catch the attention of visitors and keep them engaged on landing pages, leading to more conversions and higher engagement rates. By using small, moving designs for background images, designers can create a sense of movement and dynamism on websites, drawing visitors in and inviting them to spend more time browsing the site.

Another website design trend that is gaining popularity in the animated web design world is the use of interactive product displays. They create a feeling of discovery for users and provide solid reasons for them to choose your brand over others by allowing them to explore the product and its features. These displays leave a long-lasting impression, making users more likely to come back and convert.

To follow this trend, designers can incorporate hover or rollover effects, hyper movement, fancy transitions, or playful animations, but it is important to exercise caution and avoid clutter and image overload.

In conclusion, animated website design is a trend that is here to stay, and in 2023, designers are pushing the boundaries and taking it to new heights. By using hover animations to create extraordinary product reveals, using animated illustrations, and incorporating interactive product displays, designers can create an immersive and interactive experience that leaves a lasting impression on visitors, leading to more conversions and higher engagement rates.

6.      Parallax Zoom Scrolling

10 website design trends of 2023 - parallax zoom scrolling where you can zoom into this animated room

The web design industry is constantly shifting, and one website design trend that is currently making a big impact is the implementation of parallax zoom scrolling. This animation technique creates a sense of realism and depth by having the foreground elements move faster than the background elements, making the user experience more immersive and captivating. In 2023, websites are specifically favoring this technique, pushing the boundaries of web design to the next level.

Instead of vertical or horizontal scrolling, parallax zoom scrolling takes the visitor inward or outward from the horizon line, creating a sudden three-dimensional movement. It’s like taking your visitors on a journey, a ride into the unknown, where they can explore the depths of your website and uncover the hidden gems of your brand. This technique mirrors the ease of zooming that apps like TikTok have given video creators, making the experience more interactive and enjoyable.

Gone are the days of traditional parallax scrolling, this year it pushes limits by exploring a new dimension, axis Z, and bringing a sense of depth into play. The parallax effect is not only a trend but also a way for smaller websites to showcase an original landing page for a new product and for websites to demonstrate their level of expertise and rich imagination.

Create an illusion of depth

With parallax zoom scrolling, the background and foreground are moving at different speeds, creating an illusion of depth, making the experience more immersive and fascinating. This means that users will stay more on your website and engage better with your brand, which ultimately leads to more conversions.

However, it’s important to note that the success of the parallax effect depends on the loading time of the website. That’s why for larger projects, subtle parallaxes are recommended to minimize the load on the website and not affect loading times or choose reliable web hosting providers like GuruDesk. As designers and front-end developers, it’s up to us to make sure that the website is not only visually stunning but also loads quickly and efficiently.

In conclusion, parallax zoom scrolling is a website design trend that is taking the digital world by storm, and it’s a powerful tool for website designers to create an immersive and captivating user experience. This technique not only showcases an original landing page for a new product, but also demonstrates a designer’s level of expertise and rich imagination. With this feature, your website will stand out and make a lasting impression on your visitors, leading to more conversions and higher engagement rates.

7.      ’90s navigation

10 best website design trends of 2023 - 90's navigation

The 90s were a defining decade for the internet, marking the beginning of a new era of digital communication and information sharing. As we move further away from the 90s, it’s natural to look back on that time with nostalgia and longing for the innocence of the early days of the web. This nostalgia has become a powerful tool in the world of web design, particularly when it comes to navigation.

Designers are now tapping into this nostalgia to create websites that are both familiar and inviting to users. One prime example of this is the record-store-themed navigation design created by 99designs by Vista designer, Marijn B. By using elements and concepts that are familiar to users from the real world, such as browsing through records or reading the back of a record, the website becomes more intuitive and easier to navigate. This nostalgic design creates a sense of warmth and familiarity for the user, drawing them in and immersing them in the experience.

Not just appealing for the old, but for young people too

Nostalgic navigation can manifest in a variety of ways, from literal 90s design techniques like pixelated desktop icons and bright menu color blocks, to the incorporation of artifacts from the 90s like CD towers into navigation menus. Both styles rely on sense memory to create an intuitive and familiar experience for the user, making the website feel like a comforting trip down memory lane.

Not only do older users appreciate the nostalgia, but even younger users who may not have experienced the 90s firsthand can still be drawn in by the appeal of this nostalgic navigation. The use of nostalgia creates a digital facsimile of a world that they may not have known, but that still holds a certain allure.

In summary, nostalgic navigation is not just a styling device, it is a powerful tool that designers use to create a sense of familiarity and warmth that appeals to users of all ages. Not only it gives audiences the warm fuzzies, but it also serves as a reminder that sometimes looking to the past can help us move forward in the digital age.

8.      Abstract Illustrations

10 website design trends - abstract illustrations

Abstract illustrations with a more organic and hand-drawn feel are taking over web design. While clean, polished vector graphics and cute illustrations have been the norm for some time, people are now searching for something that feels more natural and sophisticated.

This style of illustration can be achieved through a variety of means, such as sketching on paper and scanning, or using illustration software. The key is to incorporate various textures and natural variations, like those found in watercolor, ink, paint, or even the texture of the paper. Softening lines and mimicking the variations found in graphite or ink further add to the organic feel.

Designer Adam Ho‘s illustrations perfectly demonstrate the complexity that can be achieved with this style. With their thin lines and graphic shapes, they resemble technical drawings without representing any specific object.

Use of geometric shapes

Another trend in abstract illustration is the use of geometric shapes. These are commonly used as primary images for websites, apps, social media posts, and packaging designs. Their appeal lies in their vividness and contrast, minimalist simplicity, and overall visual aesthetics.

Abstract illustrations and geometric shapes have also been used in branding, drawing attention to the brand name through color and form.

In summary, web design is shifting towards abstract illustrations with a more organic and hand-drawn feel. It offers a sophisticated and natural alternative to the clean vector graphics that have been the norm and can be achieved through a variety of means. They are increasingly used in branding and visual aesthetics for website and other designs, adding depth and complexity to the overall look.

9.      Gradients with Grain

10 best website design trends 2023 - gradients

The use of gradients in web design has been a popular trend for some time, but by incorporating grain into the mix, designers are able to create a completely new and unique effect. The traditional gradient gives a sleek, modern look, providing a futuristic glow or a shiny, technological feel. But by introducing grain, the design is given texture, making it feel more natural. Gradients with grain rank the 9th in the 10 best web design trends of 2023.

Designers can use grain to mimic various mediums, such as film, photography, or print. A fine, multi-color grain can resemble analog film, while a larger monochrome grain can look like a silk-screened poster. Depending on the desired effect, grain and gradients can be used selectively or across the entire page as a full background or within specific objects. A great example of this trend in action is the website for the Webflow 2021 No-Code Conference, it features several grainy gradients in animated graphics, backgrounds, and elements throughout the conference page, giving it a print-media-like effect.

Complex gradients

In 2023, complex gradients are becoming one of the most sought-after web design trends. They add depth to flat images and offer more room for creativity. Gradients made a comeback in 2018 with Instagram’s gradient logo, and since then have set new standards for creativity and interactivity. They also offer the ability to create an illusion of movement, making them a powerful tool for web designers, creating a sense of motion without the need for animation.

Monochromatic gradients

Monochromatic gradients have also been a popular trend in recent years, giving a sense of depth and visual interest without being too distracting. A creative studio like Better Half, illustrates a perfect example of how this trend can be used in a fresh and modern way, combining bold typography, hover animations with a monochromatic, pastel yellow gradient background.

Tips for using gradients

When using gradients in website design, it’s important to find the right balance. Gradients can be used for small elements like logos or icons to make them stand out, but care should be taken not to detract from other design elements on the website. Gradients can be used for larger elements but should be used in a way that does not make the other content less visible. It’s important to separate the various sections of the page and make the content more readable.

In summary, gradients are a timeless and versatile design element that can add depth, texture, and fun to any website. They can be used for logos, icons, backgrounds, typography, and more. By adding grain to gradients, web designers can create a unique and natural effect. The trend of gradient with grain is gaining momentum in the web design world, and designers should consider experimenting with gradients, but be mindful of balancing their use to enhance the overall design and user experience.

10.   Linework

10 Website design trends - 3D modeling and linework

Linework, the final of the 10 best website design trends of 2023, is a bold and dynamic trend that is making waves in the world of website design. This style fuses together the best of modern and vintage design, using lines to create visually interesting and sophisticated layouts. With linework illustrations, whether abstract or representational, designers can take this style to the next level, making their website truly stand out.

Line weight

One of the most striking elements of linework design is the use of line weight. This refers to the thickness of the lines used in the design, and it can have a profound impact on the final aesthetic. For instance, Appart Agency’s website uses ultrafine lines to achieve a technical, sharp, and minimalist look that harks back to the Minimalist art movement of the 1960s. The horizontal lines on the site also move as the user scrolls, adding an extra touch of dynamic movement.

Elevate your UX design

Linework is a must-have for website designers looking to elevate their UX design game. By using lines to create geometric shapes, designers can achieve a clean and sophisticated look that evokes high-tech, architectural, and real estate. This style can be highly minimalist, almost appearing unfinished, but the use of lines in this way often adds a sense of cleanliness and simplicity to the design.

Performance matters as much as aesthetics

But it’s not just about aesthetics, Linework also prioritizes performance. As designers often have to balance sophisticated layout with page speed, linework allows them to find the perfect balance between form and function. By focusing on a sleek, uncluttered design, linework allows websites to load quickly and be easy to navigate, resulting in a more seamless user experience.

In conclusion, Linework is a trend that offers endless possibilities for creating a dynamic and sophisticated website design. With its ability to evoke a range of associations and its focus on performance, linework is a versatile and effective design choice that any designer should consider when working on their next website project.

In this ever changing world, it is necessary to have interactive elements that offer your customers the chance at connecting with your business. Keep in mind that you can access these design trends through WordPress Themes, as well! Clear differentiation makes sites more appealing, allowing for a unique and individual experience. Enhance user experience, add vertical scrolling, maybe even white spaces to add depth and stand out. With the best website design trends, you have the the general foundation of making your website look more authentic, and more you!

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