Why You Should Perfect Your CTA for a WordPress Site

CTA for a WordPress Site – WordPress is your open-source Content Management System assisting you in starting your own free website. However, as you build traction and harbor potential and loyal customers, how do you trigger them to create an action?

Call-to-Action or CTA is a marketing term which is used to describe a piece of content that urges and nudges your customers to either read, view, or listen to a specific action. The action ranges from subscribing to a newsletter or purchasing a product or service. 

Why are CTA’s Important?

Serving as a guide for visitors and customers, a Call-to-Action helps them understand what they should do next. CTA’s help in converting viewers or customers into potential leads. Without CTA’s, customers may be unsure of what to do next, leading to so many missed opportunities for conversion, therefore, in order to improve overall effectiveness of a marketing campaign, it is important to include not only clear, but compelling Call-to-Action! 

Tips to Creating Effective CTA’s

In order to create effective Call-to-Action, there are multiple factors to consider such as, audience, Marketing Channels, and the desired action. 

Be Clear & Concise – CTA for a WordPress Site

It is of vital importance to create easy to understand and straightforward CTA’s. Use clear and concise language that not only explains, but gives direction in order for your audience to take. 

Create Urgency – CTA for a WordPress Site

Using language to create urgency encourages the audience to take immediate action. Setting a time limit on specific products or services increases urgency, directing potential and existing customers to that sale with the compelling Call-to-Action which would inspire the customers you’re seeking. 

Strategic Placement – CTA for a WordPress Site

When placing your Call-to-Action in a prominent position on the page, it makes it easier for your customers to visibly notice it. Ideally, the best place to arrange your CTA is at the top center of the page. By using large fonts, bright colors or even contrasting colors, such as a dark blue text on a white page, you are more likely to create a striking CTA. 

Get Personal – CTA for a WordPress Site

Emotions are a very strong tool at the expense of a lot of people. Appealing to emotions is another effective strategy when creating CTA’s. The psychology behind Call-to-Action is based on the principles of persuasion and motivation. 

Fear of Missing Out (FOMO)

With a key principle of CTA psychology being scarcity, the sense of urgency and fear of missing out becomes heightened. By emphasizing that a product or service is limited or available shortly for a limited time, it can increase the customer’s motivational factor to take the action quicker! 

Reciprocity 

As mentioned in our previous blog, Increase Sales Online, Psychologically 101, reciprocity suggests that people are more likely to do something for someone else they feel indebted to. If through your Call-to-Action you’ve offered Free products or services, your customers will reciprocate or exchange for the desired action, which increases your customers willingness to take action. 

Action Oriented Language – CTA for a WordPress Site

Use action verbs such as, ‘Buy’, ‘Download’, ‘Register’ to prompt your customers to take action.

Test and Refine – CTA for a WordPress Site

In order to make the most of your CTA, you need to test different variations and see which performs best, after which you are able to refine your approach based on the results.

Lesser-Known Facts about CTA 

• The word “call to action” was first used in print in Thomas Smith’s The Advertising Book, published in the late 19th century.
• Calls to action (CTAs) were first used in print ads to get readers to do something, either buy something or sign up for a service.
• Digital marketing channels, including websites and email newsletters, have helped spread the use of CTAs over time.
• Click-through rates and conversions can be improved by including the word “free” in calls to action, according to studies.
• A call to action’s (CTA) success can be considerably affected by where on a webpage it is placed. The best place to put anything is usually above the fold (the first part of the page that can be seen without scrolling).
• The effectiveness of a call-to-action button may also be affected by the color of the button. Common colors include red and green, although which one works best depends on the website’s aesthetic and branding.
• Adding the viewer’s name or location to a call to action (CTA) can improve conversion rates.
• To discover the most successful call to action (CTA), it is common practice to do A/B testing, also known as split testing.
• A powerful CTA will be brief, clear, and focused on taking some sort of action.
• Share this article with your friends” or “Tweet this quote” are examples of calls to action (CTAs) designed to inspire social sharing.

The Perfect CTA for a WordPress Site

Creating the perfect Call-to-Action can improve your WordPress sites’ performance and drive more conversions. It is important to make it visually appealing and use action-oriented language which is placed in a prominent location, ensuring relevance to the audience and their specific needs. Through the use of the aforementioned CTA’s, you will be able to encourage visitors to take the desired action on your website. 

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