Even though humans appear complex, our psychological patterns and behaviors tend to be predictable.  By understanding these patterns, you can design your website or app in a way that resonates with users and motivates them to take the desired actions.   Several UX design principles explain why users behave the...

What is User Experience? User Experience focuses on obtaining a deeper understanding of what your customers need and value and cultivating knowledge about their abilities and limitations. A positive user experience promotes and improves the quality of the user’s interaction, as well as shaping how your products and services...