Ecommerce Marketing – Ecommerce has stormed and taken the spotlight from in-store shopping. Global Ecommerce sales are expected to exceed 6.5 trillion dollars by 2023. This begs the question, why are multi-billion bricks and mortar stores and businesses investing heavily in Ecommerce marketing strategies?
What is Ecommerce?
Ecommerce is the buying and selling of products and services online via the Internet. We’ve managed to give an in-depth look at what Ecommerce is and what you need to know before starting an Ecommerce store. Be sure to check our blog for a much detailed understanding, What You Need to Know Starting an Ecommerce Business.
For the sake of summarizing, WordPress Content Management System offers a plugin called WooCommerce, which assists businesses in creating their stores online. However, how does this all add up when discussing Ecommerce Marketing?
What is Ecommerce Marketing?
A set of promotional strategies, techniques and ways to drive traffic on to your online store, converting customers into repeat clients and brand advocates. What this encompasses is the off-page traffic generation and strategies to best build your brand, in order to attract new visitors to your site, and includes the varying on-site conversions which help optimization techniques to ensure every visitor converts to a loyal customer.
Why is Ecommerce Marketing Important?
Listing your products or online or sharing them through different forums would not produce the kind of traffic you are hoping for. With 85% of consumers conducting research before purchasing online, it is necessary to answer questions of your audience every step of the buyer’s journey.
As a Marketer, you should pave the way for a memorable online experience, as well as high-value content. Building a connection that is stronger than your competitors assists you in standing out and persuading them in purchasing from you.
Winning Ecommerce Marketing Strategy
Ecommerce Marketing Strategies are different tactics that help you to plan and promote your online store and get more sales. This is where your knowledge of the market, trends, consumer research, brand values and product really stand out.
In order to have a strong foundation for your Ecommerce marketing strategy, we advise that you delve into these steps a little further.
Purchasing Behavior
Delving deeper into the purchasing behavior of your prospects and understanding the different steps they take before ultimately purchasing a product online is specifically important in Ecommerce. With a no one-size-fits-all option, every business is different. You need to analyze the nature of your product and understand how your customers will approach your product or service.
Through the use of analytics, you will be able to ask the right questions. For example:
- What do my customers expect from my product or service?
- What problem are they looking to solve with it?
- Do customers purchase multiple products or services in one go?
- What information does a typical customer require before choosing to purchase the product or service?
The Right Platform for Your Ecommerce Business
A crucial question that needs to be answered before acting and starting your marketing business is: What is the central platform for your Ecommerce Marketing Strategy?
The channel is of vital importance since this is where you will be building your brand, growing relationships with your audience and engaging regularly to drive sales up!
With some businesses focusing strictly on their website to drive sales up, others choose to do it through third-party platforms like social media pages, groups, and marketplace websites.
Digital Marketing Channels
In order to best target the right people with content, advertising, and other ecommerce marketing activities, it is important to understand where your audience hands out the most on the internet.
What does your audience primarily use, engage with? If you happen to create content that is not appealing, then you would more likely miss the targets you’re hoping to acquire. This is why it’s important to devise the right informed Ecommerce marketing strategy to target the right people to better engage and boost your views!
Payment Service
Generating sales is the ultimate goal of your marketing activities. Find out what the most popular payment method is in your industry, as well as your target location. In most developing countries, Cash on Delivery (COD) is still the most popular payment option, however, in developed countries, online payment methods are advised. Options such as PayPal, Credit Cards, Google Wallet, Apple Pay and more are considered to be more popular.
What’s your target audience using to pay for Ecommerce purchases? Second, is figuring out the costs and timelines associated with the different payment methods.
80/20 Rule – Ecommerce Marketing Strategy
Known as the Pareto Principle, the 80/20 rule applies to most aspects of your business in the sense that 80% of results come from 20% efforts. What this means is that you need to identify the 20% of efforts of products and services to best optimize and increase profits.
Ecommerce Marketing Tactics
Organic is always the better option. Think of this as healthy foods and the means they’ve been brought into being. We are offering you tips on how to best make use of your Ecommerce Marketing tactics and strategies:
Ecommerce Marketing – Search Engine Optimization
Among the top traffic sources for Ecommerce websites are Search Engines. With research showing 44% of consumers beginning their buyer journey from search engine query, 38% of all Ecommerce traffic comes directly from search engines.
The best SEO techniques you need to apply to your Ecommerce site are as follows:
- Ecommerce Keyword Research: To begin your research, you must first analyze the top keywords your competitors are ranking for using SEMRush. This will offer you an idea of the targeted keywords to be included on your site.
- Ecommerce Website Performance Optimization: Based on Speed and User-Experience, you will be able to determine your websites’ performance. User-Experience largely depends on device compatibility, which is crucial for your search rankings using mobile-devices.
- Search Engine Friendly Ecommerce Website Architecture: The overall page hierarchy of your Ecommerce site and how many clicks it takes to reach the lowest level pages on your site. The general approach should be to keep it concise and scalable and ensure that all pages are within three clicks from the homepage.
- Product Schema for Ecommerce Sites: A game-changer for Ecommerce sites is search schema. The schema makeup code enabled, shows product ratings, reviews, and price in the SERPs.
- On-Page SEO for Ecommerce Sites: Use target keywords in page titles, headings (H1,H2,H3). Use the targeted keyword in the first 100 Words of your page and throughout the body content whenever relevant. Use image alt-tags for all product/service images, videos and infographics. Use internal links from your blog content to product or service pages. Last, but not least, enable reviews and user-generated content.
Drive Repeat Sales
One of the most important sales and conversion channels for Ecommerce business is Email Marketing. The advantages to building an email list is that you have a chance to stay in touch with your customers, build credibility, and drive repeated sales from them.
Once your email subscribers begin to trust you, you would be able to send relevant marketing messages that are likely to result in sales.
Content Marketing
It is of the utmost importance to create brand awareness. If you need a lengthier, more extensive read, we ask that you check our blog, Increase Sales Online, Psychologically 101. The secret ingredient that can not only help you build brand awareness, but help you build a multi-million dollar Ecommerce brand and leave your competitors far behind.
What goes behind content marketing is creating content that is useful, actionable, and answers the most burning questions of your audience.
Instagram & Pinterest – Ecommerce Marketing
The thing with Social Media that is quite effective is that people are found on these apps looking for inspiration and relation. Viewers are more likely than not found to scroll and scroll after which, if they are interested in something, they will be pushed to check out the link to the source of the project. That way your customers will have a place to go back and purchase the product or service on your Ecommerce site.
Collaborate with Creators on Social Media
Another sector worth collaborating is through influencer marketing. With Influencers earning up to $5.78 for every dollar spent, they can help you reach more people through ads or even on your website.
There’s no need to spend a lot of money when working with creators with a large following. Influencer marketing helps you streamline campaigns and find relevant creators for your brand.
Ecommerce Marketing
Now that you have the 5 best strategies to grow your online brand you don’t need to fret! Slowly, begin to incorporate the necessary to enrich your users and customers. Using these Ecommerce marketing tips to gain the followers and viewers that you need, and if you ever need a trustee sidekick, be sure to contact the Gurus at GuruDesk
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