Best Design Trends for Restaurants. When it comes to restaurants, an effective website is essential for revenue and sales, along with menus, social media profiles, and listings.
With 50% of individuals between 18 and 29 having a solid digital presence, obtaining and maintaining a website is only going to become more and more important.
What are the top restaurant design trends to help your restaurant business stand out and invite customers to your website?
Why a Website?
With 78% of millennials spending their money on food more than any other product, as a restaurant owner, it’s best if you invest in a website that attracts more customers.
Your restaurant will have a digital location on the map, making it hard to pass by. Incorporating these Themes, UI/UX, and Design Trends will assist in making your restaurant site all the more appealing.
WordPress Themes for Restaurants
WordPress is a free and open-source Content Management System that allows users to not only create but also manage their websites.
Powering over 40% of all websites on the internet, WordPress remains the most popular CMS worldwide.
3 Best Themes for Restaurants
The three WordPress themes found to be well-suited for restaurants based on features and popularity are the following:
1. StudioPress
StudioPress is a popular WordPress theme that offers a variety of benefits, such as high-quality design and a sleek and modern appearance that is optimized for user experience.
Another positive is that StudioPress themes are optimized for mobile devices, making it look great and functional on different devices.
With secure, customizable, and supportive features, StudioPress will offer your restaurant the online recognition it deserves!
2. Avada
Multipurpose theme, Avada is highly versatile and can be used for a wide range of websites, including restaurants.
Avada features a flexible design with a variety of pre-designed layouts ready to customize and use to fit your restaurant!
The features included are:
- Reservation systems
- Menu pages
- Social media integration
3. Rock Field
Specifically designed for restaurant websites, Rock Field is the perfect WordPress theme option for restaurants hoping to offer a professional and engaging online presence.
With an attractive and responsive design, Rock Field grants an appealing website on any device.
With a reservation system, customizable menu options, reviews and testimonials you are guaranteed at offering your customers the ultimate experience all through a click of a button!
UI/UX Principles for Best Design Trends for Restaurants
When building a website surrounding restaurants, it is important for the following UI/UX principles be considered and included to ensure that the website is user-friendly, engaging and effective!
These top design trends will assist you in creating a well-built foundation to start luring your customers.
1. Simple and Intuitive Navigation – Design Trends for Restaurants
Easy-to-use navigation, the information presented should be organized within a clear and logical manner. Customers should be able to find what they are looking for quickly and easily.
2. Responsive Design – Design Trends for Restaurants
Optimized for all screen sizes, a responsive design should be inclusive of all devices – desktops, laptops, tablets and smartphones.
An easy adaptable, seamless design that looks clean and efficient on different screen sizes and orientations is of the importance when considering a web design for your restaurant.
3. Visual Hierarchy – Design Trends for Restaurants
When navigating your restaurant website, your information should be displayed prominently, using a clear visual hierarchy.
Through the use of typography, color palettes, and contrast you will be able to draw attention to key elements.
4. Fast Loading Speed – Design Trends for Restaurants
Since customers are always looking for the easiest and fastest route, your website should load quickly to prevent users from getting frustrated and therefore, leaving your site. Optimizing images and using a content delivery network (CDN) will assist in improving loading times.
5. User-Friendly Forms – Design Trends for Restaurants
Easy to use and intuitive, user-friendly forms for making reservations or placing orders should be achieved through the use of clear labels, placeholders, and validation messages.
6. Consistent Design – Design Trends for Restaurants
Consistency is key, as with everything. Your website should have not only a consistent design, but a layout throughout, with a clear visual identity that reflects the restaurant’s brand identity.
7. Engaging Visuals – Design Trends for Restaurants
We all know the importance of showcasing what a meal often looks like. Through high-quality images and videos, your restaurant will be able to showcase the restaurant’s dishes and ambiance.
This will assist customers and encourage them to visit the restaurant.
8. Accessibility – Design Trends for Restaurants
Your website should be accessible by all customers, including those with disabilities.
Through the use of alt-texts for images, captions, and ensuring that the website can be navigated using a keyboard, your website will have the key of success through accessibility.
9. Clear Call-to-Action – Design Trends for Restaurants
CTA’s or Call-to-Action should be clearly placed within the website. This encourages customers to take a specific action, such as making a reservation or placing an order.
10. Personalization – Design Trends for Restaurants
A personalized experience always makes your customers feel unique and special. An experience personalized caters to the user’s preferences and past behaviors.
This can be achieved through the use of cookies to remember user preferences or by offering personalized recommendations based on past orders.
Restaurant Design Trends
These top restaurant design trends are placed to offer restaurants some inspiration on how to elevate their websites.
1. Cinemagraph
Allow your audience to get mesmerized with the appeal and aesthetic of an image. Think about this like elevating the simple, boring images.
Think of this like a GIF, the image may be still, yet with minor and repeated movement. What this grants you is a way to effectively hook them to the website through appealing visuals.
2. Revolutionizing Typography
When it comes to the latest trends in the restaurant sector, breaking the rules attached to the typography should be removed.
Following the rules of spacing of the words and font of choice should remain in line so that you’re extremely crossing the lines.
The purpose behind experimenting with typography is to only enhance features, not to overcrowd and destroy them.
3. Abstract & Artistic Illustrations
Incorporating an artistic touch can make anything POP! Incorporating photographic illustrations makes the message of the brand all the more clearer and creative.
Keep in mind that the greatest generation to attract is millennials and Gen-Z, since they’re more likely to use websites to reserve and make orders.
The reason behind illustrations with line-stye and free-hand drawings becoming more popular is that it brings out authenticity and evokes imagination.
4. Mix of Photography & Graphics
A platter of photography and graphics is a trend that most restaurants incorporate. It allows for an overall user-friendly web design and an excellent help for space-fillers.
5. More Images, Fewer Texts
The fewer texts, the better. When the most critical aspect of your business is the food, then you must highlight it through your website.
With every image, you need to ensure that you incorporate a bit of writing too to keep the balance between the visual appeal and Search Engine Optimization.
Interactivity and Explicit Call-to-Actions
As mentioned above, in UI/UX Principles, Call-to-Actions remain to be a vital aspect in every decision you make.
If users are satisfied with your website, they are more likely to spread through word-of-mouth and refer your restaurant to their peers and order from there more often.
Restaurant Interior Design
When you think of designing your physical restaurant, you put into consideration the ambiance that you want your customers to feel.
A lot comes into play when you think of the smallest of decorum to the largest of furniture pieces.
Whether it’s plugins that help your customers check-out through various payment methods, your restaurant interior on the website should be all inclusive to definitely set forth a vibe worth remembering.
Best Design Trends for Restaurants
Now that you have themes, UI/UX principles and common design factors in place for your restaurant business, it is all about implementing and watching your site expand.
If you haven’t established your online presence, think of hiring a good Web Host.
We don’t want to toot our own horn, but by hiring us as your web hosts, we offer you free domain registration, email hosting, and more. All you have to do is book a free consultation so we get an idea of what you hope your restaurant online presence will look like.
The rest is easy as pie!
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