How to Rank High in Google Search Engine – FAQ

What are Search Engines?

Rank high in Google Search: Search engines are coordinated sets of programs used for searching in order to identify items within a database matching specified criteria. 

Usually, search engines are used to access information on the World Wide Web. 

How Do Search Engines Work?

Approximately 84.69% of the world uses Google, making it one of the most common search engines. But how does it work?

Crawling – Rank high in Google Search

Search engines constantly look for new and updated pages to add to their list of known pages. This is also called URL discovery. 

As a page is discovered, the crawling begins, where every piece of content is analyzed to see if it has anything of value and if it matches the niche. 

Indexing: Rank high in Google Search

Once a page is crawled, the text content on the site is processed, analyzed, and tagged with attributes as well as meta data, further assisting search engines with what the content is about. 

This enables search engines to weed out duplicate pages and collect signals about the content mentioned, whether it be the country or region the page is local to, as well as the usability of the page. 

Search & Ranking – Rank high in Google Search

When a query is sent through the Google search engine, the engine begins to search the index for a matching response and returns the results that appear most relevant on the search engine results page, also known as SERPs. 

The engine ranks content on a variety of factors, such as the authoritativeness of the page, backlinks to the page, and keywords a page contains. 

How Search Engines Rank Results?

1. Query Meaning 

Search engines view user queries to establish searcher intent and determine the type of information to retrieve, answering the user. 

2. Relevance

Keywords from search queries assist in matching the keyword within the content. Keywords that appear in several of the pieces of content signify more relevancy as opposed to the others. ​​

3. Quality 

Search engines look for authoritative and trustworthy content. If other relevant sources link back to your pages, you are considered a more trustworthy source.  

4. Usability

Search engines evaluate the accessibility of a website depending on the general user experience offered, which is inclusive of the content as well. 

Mobile responsiveness is considered one of the ways to measure how easy a webpage is to use on a mobile phone.  

5. User Data

A user’s past search history, search settings, and location data are a few of the data types search engines use to determine content rankings. 

What Are the Best Ways to Increase Keyword Rankings on Google?

Here are 11 steps you can take to increase keyword rankings on Google:

1. Improve On-Site SEO: include the keyword at the beginning of your title 
2. Add LSI Keywords: Semantically-related terms help determine a page’s topic
3. Monitor Technical SEO: Ensure 100% website optimization, page speed, and visuals 
4. Match Content to SEO Intent: Ensure that your content answers users queries 
5. Reduce Bounce Rate: Structure your page in a way that is user-friendly
6. Optimize the Website Based on Several Different Keywords 
7. Publish High-Quality Content 
8. Build Backlinks to Your Site: Through Guest Blogging 
9. Track and Monitor Your Results: Google Search Console’s Impression & Clicks
10. Include Meaningful Visuals: Include images, videos, and infographics 
11. Skimmable Information 

How Many Keywords Are Enough to Rank High in Google Search?

Aim for one to four keywords around a single topic per page. Those keywords and their reworded variations in your content, alt-text, and header tags

It’s easier to rank if they focus on one topic because there is limited space in the title and meta description tags, and you won’t be able to fit all of them. 

In order to determine the number of keywords to use on your website, you can use the following method:

1. Take the number of organic landing pages you’ve chosen 
2. Multiply that number by the range of keywords per page (1-4) to get your range
3. Multiply the number of organic landing pages by 2.5, the average of the range

What Are the Most Important SEO Strategies For a New Website to Rank High in Google?

1. Keyword Research: Check UberSuggest, SurferSEO, or Google Keyword Planner to assist in keywords that rank highly.
2. Content Marketing 
3. On-Page SEO
4. Link Building 
5. SEO Outsourcing 

Why is Search Engine Ranking Important to a Company?

Search engine ranking is essential since the higher you rank, the more likely prospects will see you and click through to your site. 

Without aiming to rank on search engines, you would have failed to place your site in front of your niche or target audience. 

The relevancy, reliability, and consistency of your company would be lost in a sea of various websites that are deemed more important and trustworthy than your business.

This is why it’s of vital importance to rank highly on search engines. 

More so, it is important to call onto a hosting provider that offers you the chance of hosting, securing, speeding your website without lifting a finger. Which is why we think GuruDesk is your night in shining armor.