Quality web hosting services offer a well-built foundation. When choosing to establish your online presence on a platform that is used throughout the world, it is important to distinguish it from what has already existed.
If you ensure quality hosting, chances are you’ve already encapsulated a user-friendly experience, which could, more often than not, increase business sales!
Whether it be through Quality Web Hosting, WordPress Hosting, Domain Registration, Friendly User Experience ,and more, understanding the fundamentals allows for a seamless structure. If built properly, you would have generated a loyal and committed client or audience base, and that would allow for an overall increase in traffic and sales.
Quality Web Hosting & Ecommerce Businesses
Before narrowing down the opportunities one may gain from delving into the digital world, it is important to understand the terminologies that arise.
Ecommerce
Ecommerce is the buying and selling of products or services through the Internet, or the Web. It is also any other medium or exchange that is occurring on the World Wide Web. In order to best serve your client and/or audience, it is important to get acquainted with the types of Ecommerce Business Models.
How can we differentiate between them? Let’s dive into it with some examples:
Business-to-Consumer (B2C)
Let’s say you’re walking past a bakery and you got hungry for a croissant. The Business is the bakery shop offering you a product that you need in your day-to-day life. You are considered to be the consumer.
Business-to-Business (B2B)
You already know some of these B2B ecommerce, such as Amazon, Alibaba, and more. These Businesses offer to another Business, services, products, that they send off to the consumer.
Think of it like manufacturers and retailers.
Business-to-business-to-consumer (B2B2C)
We can see this through the initial sellers, or vendors, being the factory that produces the clothing goods or any products, sells it to the business, or store, after which it is sold to the consumer.
Think of it as your favorite clothing brands: Zara, H&M, and more.
How Quality Web Hosting and Marketing Work Hand-in-Hand
After understanding the fundamental terminologies, it is important to understand how digital marketing works. At the end of the day, if you’re planning to sell something, people or customers need to understand why it’s important.
Better yet, they need to understand why they need your product rather than any other.
Digital Marketing
The internet has offered us a seemingly easy way to connect with people. Whether it be through products or services, the internet seems to have it all. It’s like the internet (we know, it’s the world) is your oyster.
Through the use of digital or online channels, one is able to sell their products or services worldwide in order to reach consumers.
One can digitally market through websites, mobile devices, social media, search engines, along with other similar channels.
Embodying old-school marketing strategies, this is considered to be the new way for companies and businesses, whether local or large, to understand and approach consumers.
It all lies in proper web infrastructure, or hosting, to ensure a great service and user experience.
Quality Web Hosting
In order to best optimize your website, you need a Guru Hosting provider. We understand that not everyone is tech savvy, and you can say that there’s a seemingly obvious kind of pressure to have it all figured out, and that’s why we remain to be your trusty sidekicks by handing you some information about quality web hosting services.
Here is a summarized, broken down version:
- A website is like your business’s home on the internet. It’s where people can come and learn more about what you do and what you have to offer, which then would be marketed to a bigger audience.
- A server is a computer that’s connected to the internet and stores all the pieces of your website. It’s kind of like the foundation of your online home.
- A domain is the address of your website. Think of it like the street address of your physical store – it’s how people find you online.
Types of Hosting:
| Hosting Type | Description | Benefits |
|---|---|---|
| Shared Hosting Services | Great for small businesses or bloggers with limited traffic and resources. | – Low cost – User-friendly – Easy-to-use control panels – Wide range of pre-installed scripts and applications. |
| Virtual Private Server Hosting Services | Ideal for businesses needing more control and flexibility than shared hosting. | – Increased control – Customization of server environment – Scalability compared to shared hosting. |
| Dedicated Hosting | Best suited for large businesses with substantial traffic and resources. | – High level of control and customization – Choice of hardware and software – Tailored server to meet business needs. |
| WordPress Hosting | Specifically optimized for creating and managing websites with WordPress CMS. | – Seamless integration with WordPress – Smooth and stable experience – Hosting provider support and expertise. |
| Ecommerce Hosting | Designed for ecommerce websites, optimized for efficient running of ecommerce platforms. | – Seamless integration with ecommerce platforms – Ecommerce-specific features and tools (e.g., payment gateways, SSL, backups). |
| Cloud Platform Hosting | Accessing and using computing resources over the internet. | – Flexibility and scalability – Efficient traffic handling – Cost savings (pay for resources used). |
The Psychology Behind Ecommerce
Ecommerce is embedded in Psychology. Why, you may ask? Well, one needs to understand what motivates customers to commit to purchasing a product or service, and the easier way to do that is by applying Dr. BJ Fogg’s Behavior Change Model.
The Fogg Behavior Model explains that three elements should occur simultaneously for a behavior to occur. The three elements are:
- Motivation: through sensation, anticipation or social belonging. As an ecommerce business, it is important to offer your audience a motivational factor, for instance, the promise of pleasure, a sense of hope or promise of social acceptance.
- Ability: which is linked to financial capabilities. Having the motivation to purchase a product, but not having the ability to splurge on it, therefore, has you lose a possible customer. Being mindful of the customers financial capabilities and offering various levels of ability, is what makes or breaks the sales.
- Trigger: this is what pushes the customer or your audience to buy in the moment. These prompts, if you will, ask the consumer to take action, and come in the form of advertising, such as Facebook ads, website pop-ups that ask you to create an account for a certain percent off.
Consumer Psychology Habits
If we’re going to look at this through a statistical perspective, then the road to a successful ecommerce business lays in these facts:
- A site that doesn’t load, will lead to a loss of 57% of its consumers
- The #1 factor influencing customers is visuals and imagery, and 92.6% of people can attest to that.
- Online reviews about businesses play a big role for 85% of consumers.
- Unexpected charges during checkout lead to a 41% of ecommerce cart abandonment.
- 80% of customers feel safe and secure when checking out, if trusted card logos are present and displayed on the payment page.
The Essentials to Boosting Sales
When venturing into ecommerce Businesses, the hosting options that mainly stand out are: Cloud Hosting, VPS Hosting, Dedicated Hosting, and Ecommerce Hosting.
After choosing your Hosting service or package, the next step is focusing on must-have features that would improve your ecommerce Business website.
1. Website Design
Website design is of major importance. Seeking a web designer allows for the opportunity of unique experiences being showcased on a website.
Brand identity is able to be showcased through the use of color palettes, logo designs, visuals, and themes. Not to mention, user experience and user interface shape the overall encounter a customer has with your website.
2. Themes
WordPress themes cater to all businesses. Whether it be fashion, food and beverages, WordPress is the stop for you. WordPress also offers WooCommerce themes which allows for a wide range of options to choose from.
Editing themes can be in the form of demos, drag and dropped onto your page to formulate your page layout. For the best web design 2023 trends, be sure to check WordPress store, along with other reliable third-party resources.
Visuals
The Ecommerce world is all about visuals. When you think of color schemes, it’s important to understand what the brand’s colors say and symbolize. Incorporate high resolution images, offering various angles to present your product, or a video that offers a brief, simple explanation of the services that your ecommerce business offers.
Aside from the design aspect, make sure that the site has a personality or a story. Your customers are emotional beings, therefore including the founding story makes what you’re selling that much more compelling.
Quality Web Hosting Features
1. Device Translation
Mobile phones have continuously progressed and became one of the leading technologies used today. It’s a way for people to connect through diverging, as well as presenting their life on social media and more.
Mobile phones redefined what shopping means today. ⅖ people in the world use their phones for online shopping. When we focus on Asian markets, 51% of customers shop online, using their mobile phones. 40% of Mexicans, 33% of Americans, and 29% of Canadians use their phones for online shopping.
Importance of Device Translation
It’s important that websites translate well from one device to another. More often than not, customers have easy access to mobile phones, generating a much larger consumer rate.
When we think of an essential feature, having a responsive, smooth and adaptable design, that is easy to use through a mobile browser or an app, rates the highest on our list.
2. Uptime
Is the amount of time a server stays up and running. When choosing a hosting service, you need to ensure that it offers 99.9% uptime. If a hosting provider falls short, there will be a guarantee of excessive revenue loss.
Gurudesk offers its clients a 99.9% guarantee of uptime, proving and providing more income for ecommerce businesses. Quality hosting providers offer more than just the general idea of Uptime.
They offer 24/7, 12 months, server monitoring and this offers ecommerce businesses real-time information.
Having a scalable hosting environment falls as another important factor, since it allows for a quick response to unpredictable traffic. We wouldn’t want your site to crash based on an overflow, therefore, it’s important to have a scalable environment to add resources if need be.
3. Security
When choosing to work with a reliable hosting provider, the security of an ecommerce business comprises two elements: the security of the hosting provider and the security of the applicant installed by the hosting provider which the ecommerce business owner is responsible for.
Your hosting provider should have an SSL certificate that offers security without risk of encryption. SSL protects websites from any damage, whether it be encryption, phishing scams, breachers and many other threats.
Your web host is helping you share your products and services with a large audience that vasts across the world, that’s why safety is key!
Some hosting providers offer free SSL certificate among other features.
4. Search Engine Optimization (SEO)
As much as your hosts are going to say it, search engine optimization runs everything. If your website, or foundation, is perfectly laid out, SEO’s keep the engines rolling.
A feature important to hosting is maximizing and optimizing with keywords related to your product or service.
Another feature that relies on how optimized your website is. This involves the UI/UX, optimized media, content, performance, bandwidth, and more. This is why choosing a hosting provider is essential.
5. Speed
This is where hosting plays a big part. With a suitable and adaptable hosting service, your page should load within a couple of seconds. Too much time may result in a loss of potential customers.
Faster websites have better conversion rates.
If your ecommerce business loads faster, you’re more likely to have customers click through the rest of your store, leading to an increase in cross-selling rates.
The speed also plays an important role in google ranking. Faster sites create and generate happy users.
With a faster site, high google rankings, lower ads expenses.
The Impact of Page Speed on Search Engine Organization
To start, create a domain name, receive the hosting plans offered to you by your hosting provider, may it be dedicated hosting, managed WordPress hosting, vps hosting, cloud hosting, or shared hosting. After which you will have generated a web presence.
All the basics are noted down, which transfers into the design, after which the content that you will be posting. Specific keywords hold more chances of your page being ranked higher on Google. With the different types of web hosting, plans may include SEO optimization.
But that’s something that you and your hosting provider might need to discuss.
Fast Page Loading, Lower Bounce Rate
With users more likely engaged with your website, there’s a lower chance of bounce rates. The way to do that is by having the aforementioned included, and a strict focus on device translation since as of March 2021, companies finalize long-term effort of implementing mobile-first indexing.
Through an SEO-focused web hosting, you are sure to rank high.
5. User-Friendly Navigation
The factors that influence User Experience, therefore, offer a user-friendly navigation and experience are the following: usefulness, desirability, accessibility, credibility, usability, find-ability and most importantly, volubility.
User experience promotes the idea of improving the client or customers interaction with your products and/or services.
Having user-friendly experience translates into a mobile audience, which in return, businesses are able to hook in-the-moment seekers (shoppers or other).
Hooking your audience can be in the form of Google Ads, or even Instagram and Facebook Ads.
6. Customer Support
The best quality web hosting services offer customer support. Making sure that your site has customer support services ensures that your customers are able to get a hold of you or your team in order to discuss any issue, doubts, concerns that they may have.
24 7 customer support guarantees that your customers will always have a shoulder to lean on if they ever needed to purchase one of your products or services.
7. Quick & Easy Checkout
It’s in the title! The payment process is a feature that makes or breaks your company at the end of the day. To increase sales, it’s of the essence to include as many payment options as possible.
Having multiple payment options is crucial, and that can range from credit cards or digital payment systems. An easy checkout process leads to a consistent client because of the easy-going customer experience.
And here’s a tip, it’s important to display shipping costs. We don’t want any abandoned carts for fear of paid shipping when it hasn’t been stated! Do make note of your cancellation or return policies.
It’s important to treat your customers the same way you deal with your relationships: Communicate, set expectations and understand.
Quality Web Hosting, Positive UX, and Improved Sales
GuruDesk, known as the best web hosting service provider, aims to be your partner along your ecommerce journey.
By having a quality web hosting service that includes positive user experience along with multiple features such as search engine optimization, as well as visuals, device translation and more, you are guaranteed an improvement, and an increase in sales.
Understanding your clients, consumers or audience allows for a better, friendlier user experience, which, therefore, improves sales.
Choosing to work with a reliable hosting provider, guarantees more income through an upkeep of multiple of different facets, without the headache of doing it yourself.
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